As digital becomes the front door to stores, retailers straddled with legacy processes and technology will struggle to sustain competitive advantage.
In response to the seismic digital shift of the past few years, many retailers quickly cobbled together a patchwork of systems to get the job done. While this helped fill immediate needs, it is not a feasible long-term solution for managing retailers’ ecommerce, order management, and customer service processes and systems.
In this analyst report, see how speed, transparency and empathy play into excellent customer service, and why differentiating through service is crucial for business in 2022