In today's omnichannel world, brands must deliver personalized, engaging experiences to stand out. This white paper, produced by InternetRetailing in association with Contentful, reveals how retailers are moving beyond rigid legacy systems to embrace AI-driven personalization and flexible, composable platforms. Discover the strategies to connect every customer touchpoint and drive conversions in a hyper-competitive landscape.
In this content, you will learn:
- The importance of tailoring your digital experience to build brand identity and provenance.
- How composable commerce and a unified content system allow you to seamlessly manage and distribute content across all digital platforms.
- The role of unified commerce in blending physical and online experiences to meet consumer expectations for "phygital" shopping.
- Key actionable strategies for 2025 and beyond, including leveraging AI for content velocity, optimizing content volume, and investing in a personalized customer experience.