The traditional CPG marketing playbook is obsolete. In an era of cost-conscious, digitally savvy shoppers, this Lookbook reveals how marketers can break through the noise by leveraging targeted digital advertising and streamlined technology. It's time to go "Beyond the Shelf" to reach consumers where they shop and build lasting connections.
In this content, you will learn:
- Why CPG ad budgets are increasingly skewing towards digital display advertising (57.9%) to reach consumers who are now overwhelmingly online.
- How AI technology, omnichannel audience tracking, and in-store digitization are the next frontiers for retail media.
- The crucial role of quality data and an efficient tech stack in achieving hyper-personalization and proving ad spend ROI.
- Insights into why D2C sales growth is outpacing wholesale, demanding stronger digital infrastructure and personalized experiences to succeed.