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IDC Analyst Report: ServiceNow Retail Research

Retail has made a significant recovery from the disruptions caused by the COVID-19 pandemic, but the landscape has evolved. Consumer behavior has shifted, operational complexity has increased, and labor challenges continue to persist. Additionally, cost pressures are a growing concern for retailers.

Despite rapid revenue growth driven by rebounding consumer demand, companies now face the challenge of rationalizing increased costs to maintain profitability. In this complex environment, it is crucial for retailers to invest in creating a compelling experience for their employees. This approach can help address labor-related challenges, enhance efficiency, reduce turnover, and boost productivity, ultimately easing cost pressures and improving profitability.

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