No matter the communication channel, a good customer service experience can have a significant impact on business metrics. From increasing efficiency to enhancing insights, contact centers are key to securing consumer loyalty and improving repurchasing odds.
A contact center outfitted with the right technology can support and track engagements across diverse channels, resolve customer issues quickly, and gain insights from customer interactions. But, while many companies are interested in applying advanced technology to improve customer interactions, they struggle with how to drive efficiencies and improve automation in the service experience. A key element in transformation? Adding artificial intelligence (AI) and machine learning (ML).