When it comes to website performance, it can be tempting to think of it in yes-or-no terms. Is the site up or is it down?
But if we think more deeply about user experience, being “up” doesn’t necessarily mean a site is delivering a delightful user experience. Slow, unresponsive pages and features lead directly to abandonment. Availability is important and so are service level agreements (SLAs).
In this ebook you’ll learn the fundamentals, including how performance impacts:
- Ad revenue
- User engagement
- SEO rankings